Spotify Wrapped Design 2025. Speaking to spotify’s global head of design and brand, we find out how 2024’s pop summer inspired the sonic look of wrapped’s 10th anniversary. How did the team land on this creative approach in tandem with the “realest wrapped ever” theme?

The wrapped identity this year reinforces the “real” theme in a. Firstly, can you tell us a bit about what you do at spotify and what your brief was for 2022 wrapped?